FieldJournals

Mashable.com is reporting that Facebook is about to release a new service around location features.  Today, there are many hunters on Facebook.  With the integration of a location based service, I’m sure we’ll be seeing many hunters posting their locations in the fields and woods on Facebook.  Not to mention, we’re beginning to see the trend [...]

Today Cabela’s announced the sale of the Wild Wings brand, its wildlife-art division.  No terms of the deal were announced, although the sale was to a former Wild Wings executive officer.  Cabela’s will continue to sell Wild Wings products. For the full press release from Cabelas, click here. Share

If you are an outdoors business, you need to have Community Manager on your staff  in today’s social web.  Large businesses like Cabela’s or BassPro need to have a person in this position to monitor and react to conversations on the web.  Major brands such as these two companies should have a community manager and [...]

Ford Company is a true success for Social Media.  If you run an outdoors social marketing campaign, you need to take a few tips from Ford.   Check out www.thefordstory.com.  This is a slick site that integrates Ford’s social media profiles into one site.  The site also allows users to write blog posts, enter comments, posts [...]

An article recently on thestreet.com, Cabelas Director Mark Reuben recently purchased 112,995 shares of Cabelas stock.  The deal value was $1.8 million at the time of purchase.  Not to shabby for a director. Share

You  know the hunting season is just around the corner when you receive the massive Cabela’s book in the mail.  The hard cover book is very similar in appearance as years past.  The book is filled with 1366 pages of outdoor equipment, clothing, products, and much much more.  The one thing I noticed absent from the [...]