FieldJournals

Deer & Deer Hunting Magazine was born in 1977, a by-product of the Stump Sitters Whitetail Study Group. It was founded by Jack Brauer and Al Hofacker, two ultra-serious whitetail hunters from the Upper Midwest. The magazine built its reputation on editorial quality and integrity. 

The website provides a lot of useful information and is somewhat easy to navigate.  The multimedia on the homepage drastically slows down the rendering of the homepage, something we all need to stay away from.  The total size of the multimedia is 1472714 bytes, 30k over than a respectable number.  There is no RSS on the homepage, so you may never be “pushed” updates on the homepage.  There is RSS on the blogs, which is powered by blog.com.  We’re not certain why there is splash page when “Blogs” is clicked from the top.  This is a useless click and page.

The major issue we see with the site is none of the website pages utilizes the same template.  “Rub Line” the sites blog, forums, .com, and Resources all utilize different page templates.  The site is filled with great content and the forums are active.  The site received about 40,ooo visitors last month, a 50% increase from June.