FieldJournals

Ford Company is a true success for Social Media.  If you run an outdoors social marketing campaign, you need to take a few tips from Ford.   Check out www.thefordstory.com.  This is a slick site that integrates Ford’s social media profiles into one site.  The site also allows users to write blog posts, enter comments, posts videos, etc.  In my opinion, Ford is leading the pack in Social Media for businesses.  Their social media profiles around the web are constantly refreshed and content does not grow old.  Ford will share videos on YouTube, whitepapers on Scribd.com, presentations on SlideShare.com.

Ford has a lot of confidence in jumping into social media, especially since there is potential to receive negative feedback.  Companies such as Cabelas, Remington, and BassPro could benefit from taking a few notes from Ford. All hunting businesses need to follow Ford’s example in Social Media.